Smith
Creative
Director
Rebecca
Smith
Creative
Director
Rebecca
Smith
Creative
Director
Rebecca Smith
Creative Director
I create visual identities and direct engaging video content for brands, startups, and creative teams worldwide. From concept to launch, I lead projects that merge storytelling, design, and motion to shape memorable brands and emotionally resonant experiences.
about
I’m a Creative Director with over a decade of experience in branding, design, and storytelling. My work sits at the intersection of visual identity, motion, and narrative — creating brands that not only look sharp but feel deeply human.
Currently, I lead creative at COLLINS, where I’ve grown through the ranks over six years — from Designer to Senior Designer, then to Design Director, and now Creative Director. Across this journey, I’ve helped shape bold identities and immersive brand experiences for global names and future-shaping startups. I guide teams from strategy to launch, ensuring that every detail — from typography to tone of voice — aligns with a brand’s deeper purpose.
WORK EXPERIENCE
collins
Creative Director
Jan 2025 – Present
Design Director
Jan 2024 – Jan 2025
Senior Designer
Jul 2021 – Jan 2024
Designer
Jul 2019 – Jun 2021
Pentagram
Designer, Full-time
Jan 2019 – Jul 2019
Design Intern, Internship
Sep 2018 – Dec 2018
Freelance
Designer & Art Director
Self Employed
Feb 2014 – Apr 2019
amastudio
Senior Designer
Jun 2016 – Aug 2018
Designer
Jun 2014 – May 2016
skills
Creative Strategy, Team Leadership & Mentoring, Cross-functional Collaboration, Client Presentations, Pitching & Proposal Writing.
Brand Identity, Art Direction, Visual Storytelling, Typography, Color Theory, UI Design, UX Design, Motion Design, Concept Development, Design Systems.
Projects
Warby Parker – “See More” Social Media Campaign
Led concept and execution for a nationwide digital campaign highlighting individuality through eyewear.
Live Nation – Ticket Agent Brand Refresh
Redefined the visual and verbal identity of Live Nation’s ticket sale platform.
Disney’s Blizzard Beach – Seasonal Photo Campaign
Directed a lifestyle photoshoot capturing the spirit of adventure at Blizzard Beach Water Park.
Gold Flower – Jewelry Brand Launch
Crafted the brand identity for a boutique fine jewelry label. From logo to lookbook, established an elegant, feminine aesthetic that celebrates craftsmanship and emotion.
software
A curated toolkit of design, development, and productivity tools that power my creative process and streamline how I work:
Framer
A powerful design and prototyping tool used to create interactive, high-fidelity user interfaces.
Figma
A collaborative interface design tool used for creating UI/UX designs, wireframes, and prototypes.
Zapier
An automation platform that connects apps and services to streamline workflows.
Miro
A collaborative online whiteboard platform designed for brainstorming, planning, and team workshops.
education
School of Visual Arts, New York
BFA in Graphic Design, Minor in Art Direction.
Focused on branding, typography, motion graphics, and creative strategy.
2014 – 2018
Future London Academy (Online)
Brand Strategy Masterclass.
2022
The Futur (Online)
Typography & Art Direction Intensive.
2021
California Institute of the Arts (Coursera)
Design Leadership & Creative Direction.
2020
Motion Design School (Online)
Motion Design Fundamentals.
2020
Rebecca Smith
Creative Director
I create visual identities and direct engaging video content for brands, startups, and creative teams worldwide. From concept to launch, I lead projects that merge storytelling, design, and motion to shape memorable brands and emotionally resonant experiences.
about
I’m a Creative Director with over a decade of experience in branding, design, and storytelling. My work sits at the intersection of visual identity, motion, and narrative — creating brands that not only look sharp but feel deeply human.
Currently, I lead creative at COLLINS, where I’ve grown through the ranks over six years — from Designer to Senior Designer, then to Design Director, and now Creative Director. Across this journey, I’ve helped shape bold identities and immersive brand experiences for global names and future-shaping startups. I guide teams from strategy to launch, ensuring that every detail — from typography to tone of voice — aligns with a brand’s deeper purpose.
WORK EXPERIENCE
collins
Creative Director
Jan 2025 – Present
Design Director
Jan 2024 – Jan 2025
Senior Designer
Jul 2021 – Jan 2024
Designer
Jul 2019 – Jun 2021
Pentagram
Designer, Full-time
Jan 2019 – Jul 2019
Design Intern, Internship
Sep 2018 – Dec 2018
Freelance
Designer & Art Director
Self Employed
Feb 2014 – Apr 2019
amastudio
Senior Designer
Jun 2016 – Aug 2018
Designer
Jun 2014 – May 2016
skills
Creative Strategy, Team Leadership & Mentoring, Cross-functional Collaboration, Client Presentations, Pitching & Proposal Writing.
Brand Identity, Art Direction, Visual Storytelling, Typography, Color Theory, UI Design, UX Design, Motion Design, Concept Development, Design Systems.
Projects
Warby Parker – “See More” Social Media Campaign
Led concept and execution for a nationwide digital campaign highlighting individuality through eyewear.
Live Nation – Ticket Agent Brand Refresh
Redefined the visual and verbal identity of Live Nation’s ticket sale platform.
Disney’s Blizzard Beach – Seasonal Photo Campaign
Directed a lifestyle photoshoot capturing the spirit of adventure at Blizzard Beach Water Park.
Gold Flower – Jewelry Brand Launch
Crafted the brand identity for a boutique fine jewelry label. From logo to lookbook, established an elegant, feminine aesthetic that celebrates craftsmanship and emotion.
software
A curated toolkit of design, development, and productivity tools that power my creative process and streamline how I work:
Framer
A powerful design and prototyping tool used to create interactive, high-fidelity user interfaces.
Figma
A collaborative interface design tool used for creating UI/UX designs, wireframes, and prototypes.
Zapier
An automation platform that connects apps and services to streamline workflows.
Miro
A collaborative online whiteboard platform designed for brainstorming, planning, and team workshops.
education
School of Visual Arts, New York
BFA in Graphic Design, Minor in Art Direction.
Focused on branding, typography, motion graphics, and creative strategy.
2014 – 2018
Future London Academy (Online)
Brand Strategy Masterclass.
2022
The Futur (Online)
Typography & Art Direction Intensive.
2021
California Institute of the Arts (Coursera)
Design Leadership & Creative Direction.
2020
Motion Design School (Online)
Motion Design Fundamentals.
2020
Rebecca Smith
Creative Director
I create visual identities and direct engaging video content for brands, startups, and creative teams worldwide. From concept to launch, I lead projects that merge storytelling, design, and motion to shape memorable brands and emotionally resonant experiences.
about
I’m a Creative Director with over a decade of experience in branding, design, and storytelling. My work sits at the intersection of visual identity, motion, and narrative — creating brands that not only look sharp but feel deeply human.
Currently, I lead creative at COLLINS, where I’ve grown through the ranks over six years — from Designer to Senior Designer, then to Design Director, and now Creative Director. Across this journey, I’ve helped shape bold identities and immersive brand experiences for global names and future-shaping startups. I guide teams from strategy to launch, ensuring that every detail — from typography to tone of voice — aligns with a brand’s deeper purpose.
WORK EXPERIENCE
collins
Creative Director
Jan 2025 – Present
Design Director
Jan 2024 – Jan 2025
Senior Designer
Jul 2021 – Jan 2024
Designer
Jul 2019 – Jun 2021
Pentagram
Designer, Full-time
Jan 2019 – Jul 2019
Design Intern, Internship
Sep 2018 – Dec 2018
Freelance
Designer & Art Director
Self Employed
Feb 2014 – Apr 2019
amastudio
Senior Designer
Jun 2016 – Aug 2018
Designer
Jun 2014 – May 2016
skills
Creative Strategy, Team Leadership & Mentoring, Cross-functional Collaboration, Client Presentations, Pitching & Proposal Writing.
Brand Identity, Art Direction, Visual Storytelling, Typography, Color Theory, UI Design, UX Design, Motion Design, Concept Development, Design Systems.
Projects
Warby Parker – “See More” Social Media Campaign
Led concept and execution for a nationwide digital campaign highlighting individuality through eyewear.
Live Nation – Ticket Agent Brand Refresh
Redefined the visual and verbal identity of Live Nation’s ticket sale platform.
Disney’s Blizzard Beach – Seasonal Photo Campaign
Directed a lifestyle photoshoot capturing the spirit of adventure at Blizzard Beach Water Park.
Gold Flower – Jewelry Brand Launch
Crafted the brand identity for a boutique fine jewelry label. From logo to lookbook, established an elegant, feminine aesthetic that celebrates craftsmanship and emotion.
software
A curated toolkit of design, development, and productivity tools that power my creative process and streamline how I work:
Framer
A powerful design and prototyping tool used to create interactive, high-fidelity user interfaces.
Figma
A collaborative interface design tool used for creating UI/UX designs, wireframes, and prototypes.
Zapier
An automation platform that connects apps and services to streamline workflows.
Miro
A collaborative online whiteboard platform designed for brainstorming, planning, and team workshops.
education
School of Visual Arts, New York
BFA in Graphic Design, Minor in Art Direction.
Focused on branding, typography, motion graphics, and creative strategy.
2014 – 2018
Future London Academy (Online)
Brand Strategy Masterclass.
2022
The Futur (Online)
Typography & Art Direction Intensive.
2021
California Institute of the Arts (Coursera)
Design Leadership & Creative Direction.
2020
Motion Design School (Online)
Motion Design Fundamentals.
2020